The strategic orchestration of tangible and intangible components
that together define how a brand presents itself and how it is perceived.
The strategic orchestration of tangible
and intangible components
that together define how a brand
presents itself and how it is perceived.
The strategic orchestration
of tangible and intangible
components that together
define how a brand
presents itself and
how it is perceived.
Treasured Transitions is a full-service moving company that specializes in stress-free relocations for all, with a particular focus on seniors. Their mission is to make moving a smooth and positive experience by providing personalized support at every stage. From downsizing and disposal to unpacking and organizing, everything is handled with consideration, efficiency, and a friendly touch.
Treasured Transitions is a full-service moving company that specializes in stress-free relocations for all, with a particular focus on seniors. Their mission is to make moving a smooth and positive experience by providing personalized support at every stage. From downsizing and disposal to unpacking and organizing, everything is handled with consideration, efficiency, and a friendly touch.
01 Clear brand identity and recognition
01 Clear brand identity and recognition
01 Clear brand identity
and recognition
01 Clear brand
identity and recognition
02 Gain credibility through loyal client base
02 Gain credibility through loyal client base
02 Gain credibility
through loyal client base
02 Gain credibility
through loyal client base
03 Quality Assurance
03 Quality Assurance
03 Quality Assurance
03 Quality Assurance
Heather and Scott came to me with this project in April 2023 with plans to reinvent
and rebrand their moving company. Scott was in a family-run business for over 25 years,
and after the family sold the company, they were looking to start their own business where
they could give back and continue to provide a needed service to people and their families.
Heather and Scott came to me with this project in April 2023
with plans to reinvent and rebrand their moving company.
Scott was in a family-run business for over 25 years,
and after the family sold the company, they were looking to
start their own business wherethey could give back and
continue to provide a needed service to people and their families.
Heather and Scott came to me with this project in April 2023
with plans to reinvent and rebrand their moving company.
Scott was in a family-run business for over 25 years,
and after the family sold the company, they were
looking to start their own business where they could
give back and continue to provide a needed service
to people and their families.
Heather and Scott came to me with this project in April 2023 with plans to reinvent and rebrand their moving company. Scott was in a family run business for over 25 years, and after the family sold the company, they were looking to start their own business where they could give back and continue to provide a needed service to people and their families.
Establish a recognizable
and trusted brand identity
01
01
01
Establish a recognizable
and trusted brand identity
Establish a recognizable
and trusted brand identity
The services offered by Treasured Transitions can especially cater to seniors,
but the overall feel of the logo should be aesthetically pleasing to any age.
The services offered by Treasured Transitions
can especially cater to seniors, but the overall
feel of the logo should be aesthetically pleasing
to any age.
The services offered by
Treasured Transitions can
especially cater to seniors,
but the overall feel of the logo
should be aesthetically
pleasing to any age.
Colorful, minimal, clean and iconic.
Colorful, minimal,
clean and iconic.
They liked the idea of movement
within the logo, so we went
forward with the roadmap
concept. The roads also
represents twolowercase t's.
They liked the idea of movement within the logo,
so we went forward with the roadmap concept.
The roads also represent two lowercase t's.
They desired a combination of blues, and with the brilliance of a rich yellow
I put together a palette that feels bold and fun, while also friendly and approachable.
They desired a combination of blues, and with the brilliance of
a rich yellowI put together a palette that feels bold and fun,
while also friendly and approachable.
They desired a combination of blues, and
with the brilliance of a rich yellow I put
together a palette that feels bold and fun,
while also friendly and approachable.
They desired a combination of
blues, and with the brilliance of a
rich yellow I put together a palette
that feels bold and fun, while
also friendly and approachable.
Adding a popping contrast of yellow evokes warmth to the overall feel.
Using it to form a sense of light behind the door, instead of having a dark
shadow for the doorframe. It provides an enticing glow (mimicking treasure).
Adding a popping contrast of yellow evokes
warmth to the overall feel. Using it to form
a sense of light behind the door, instead of
having a dark shadow for the doorframe.
It provides an enticing glow (mimicking treasure).
Adding a popping contrast of yellow
evokes warmth to the overall feel.
Using it to form a sense of light
behind the door, instead of having a
dark shadow for the door frame.
It provides an enticing glow
(mimicking treasure).
Cropping out the rounded corners of the original logo gives an “endless road” illusion,
which portrays openness and possibility; a reflection of how the company establishes
brand integrity. Regarding brand values, not only is the priority to move one’s belongings,
it’s also important to make the move memorable and light for them.
Cropping out the rounded corners of the original logo gives an
“endless road” illusion, which portrays openness and possibility;
a reflection of how the company establishes brand integrity.
Regarding brand values, not only is the priority to move one’s belongings,
it’s also important to make the move memorable and light for them.
Cropping out the rounded corners of the
original logo gives an “endless road” illusion,
which portrays openness and possibility;
a reflection of how the company establishes
brand integrity. Regarding brand values,
not only is the priority to move one’s belongings,
it’s also important to make the move
memorable and light for them.
Cropping out the rounded corners
of the original logo gives an
“endless road” illusion, which
portrays openness and possibility;
a reflection of how the company
establishes brand integrity.
Regarding brand values, not only
is the priority to move one’s belongings,
it’s also important to make the move
memorable and light for them.
“Let us move you” is meant lliterally and figuratively;
aiming to achieve a lasting impression.
“Let us move you” is meant
literally and figuratively;
aiming to achieve a lasting
impression.
02
02
02
Foster strong emotional connections
with clients through empathetic service
and reliable execution.
Foster strong emotional
connections with clients
through empathetic service
and reliable execution.
Foster strong emotional
connections with clients
through empathetic
service and reliable
execution.
Foster strong emotional connections with clients through empathetic service and reliable execution.
"Our messaging is that we treat all our clients as if they were
our own family members; with integrity, trust and compassion.
This message can be improved or reaffirmed by positive
feeback/reviews and referrals from existing and past clients."
"Our messaging is that we treat all our clients as if they were
our own family members; with integrity, trust and compassion.
This message can be improved or reaffirmed by positive
feeback/reviews and referrals from existing and past clients."
"Our messaging is that we treat all
our clients as if they were our
own family members; with
integrity, trust and compassion.
This message can be improved
or reaffirmed by positive
feeback/reviews and referrals
from existing and past clients."
"Our messaging is that we
treat all our clients as if they
were our own family members; with integrity, trust and compassion. This message
can be improved or reaffirmed
by positive feeback/reviews
and referrals from existing
and past clients."
Heather and Scott have already dedicated many memorable years
to more than just transporting belongings, but specializing in helping
individuals and families, particularly seniors, navigate the emotional
and logistical challenges of transitioning to a new home. They understand
that moving is not just about boxes and furniture—it’s about memories, milestones,
and the next chapter of life. That’s why they prioritize building meaningful
client relationships, treating every client with empathy, trust, and respect.
By taking the time to listen to their unique needs and concerns,
they've created a service experience that feels personal and reassuring.
Heather and Scott have already dedicated many memorable
years to more than just transporting belongings, but specializing
in helping individuals and families, particularly seniors, navigate
the emotional and logistical challenges of transitioning to
a new home. They understand that moving is not just about boxes
and furniture—it’s about memories, milestones, and the next
chapter of life. That’s why they prioritize building meaningful
client relationships, treating every client with empathy, trust,
and respect. By taking the time to listen to their unique needs
and concerns, they've created a service experience that feels
personal and reassuring.
Heather and Scott have already dedicated many memorable years to more than just transporting belongings, but specializing in helping
individuals and families, particularly seniors,
navigate the emotional and logistical challenges of transitioning to a new home. They understand
that moving is not just about boxes and furniture
—it’s about memories, milestones, and the
next chapter of life. That’s why they prioritize
building meaningful client relationships,
treating every client with empathy, trust,
and respect. By taking the time to listen
to their unique needs and concerns, they've
created a service experience that feels
personal and reassuring.
Heather and Scott have already
dedicated many memorable years
to more than just transporting
belongings, but specializing in helping
individuals and families, particularly
seniors, navigate the emotional
and logistical challenges of
transitioning to a new home.
They understand that moving is
not just about boxes and furniture,
it’s about memories, milestones, and
the next chapter of life. That’s why
they prioritize building meaningful
client relationships, treating every
client with empathy, trust, and respect.
By taking the time to listen to their unique
needs and concerns, they've created a
service experience that feels
personal and reassuring.
03
03
03
Uphold a reputation for
excellence in services and
customer experience.
Uphold a reputation for
excellence in services and
customer experience.
Uphold a reputation for
excellence in services and
customer experience.
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